By Matthew Brown
On June 27th, I got a message from a friend:
The friend was talking with someone I’d really looked up to and basically referred them to me. They didn’t want what I usually offer (LinkedIn posts). But they did have some serious writing needs and wanted the help of a great ghostwriter.
With who this person was, I would have been an idiot to refuse.
I got an email intro on a Sunday morning.
And instead of responding immediately, I took the time to write 3 sample emails in the prospect’s voice. It took me 2 hours. I made them as exceptional as I could.
Then I sent an email to the prospect that looked like this:
Thanks {friend that referred me}!
Name - pleasure to meet you.
{Personal statement}
Also - big fan of your writing style. {statement about their writing style}. One of my all-time favorite pieces is Write Simply by Paul Graham. "My goal when writing...the ideas leap into your head and you barely notice the words that got them there."
I don't know what you're looking for. But I imagine you've got (1) a high quality bar and (2) limited time. My goal is to earn your trust on quality and save you time.
Wrote 3 sample emails based on your past content. You can see them here {insert link}.
Are you looking for help primarily with emails? Would love to understand what you're looking for and see if there's a fit. I can make myself available whenever suits you best (here’s my Calendly if that's easiest).
Hope to talk soon,
Matthew
PS - {link to funny meme}
Next thing I know, I get this notification:
“Read your emails. They’re good. Let’s talk.”
They told me the only reason they booked a call was because the emails surprised them with how much they sounded like the prospect.
And that they were good.
The prospect told me what their pain points were. We got a good feel for each other and after the call, I sent a proposal for what I would do.
Made it as risk-free as possible.
I spent 20 hours on that project. No promise of payment. Not a lot of context.
Just made it happen.