A step-by-step guide to landing referral partnerships on LinkedIn

Hey there,

Welcome to the LinkedIn Partnership Playbook - a step-by-step guide to strategically land partnerships with the people who can send you warm prospects.

If you don’t know who I am…

My name is Matthew Brown and I run Tribe Digital, an X and LinkedIn ghostwriting agency for B2B founders and executives. Some agency stats:

• Nearly $10m in client revenue
• 100s of thousands of followers for our clients
• 10s of thousands of email subs for our clients
• Thousands of booked calls for clients

I also practice what I preach:

• 22k LI followers
• 8k X followers
• 7k email subs
• Team of 7
• Manage ~15 clients at a time (boutique agency)

And in addition to helping my clients get followers, email subs, and leads, I’ve also helped them land some serious partnerships.

That is the focus of this Notion document.

Partnerships have driven hundreds of thousands of dollars for my agency. They’ve driven millions of dollars for clients. These can be media partnerships, broker partnerships, other B2B partnerships, or unofficial partnerships (which we’ll get into).

Partnerships are the under-the-hood marketing tactic you can’t see from the outside but that often drives revenue from the inside.